Focus Newspapers will improve the way you find business.
Small business owners have always had to choose carefully where they advertise. The digital age now means even more choices. How do you decide what is good and what is not?
There now seems to be and endless queue of ‘here today, gone tomorrow’ publishers all competing for your hard earned advertising money. Apps, directories, websites and more, it has become difficult to filter the good ideas from the bad and even more difficult to be sure you are spending wisely.
Focus Newspapers will help you deliver your message.
It is our belief that ‘old school’ blanket free distribution is not only wasteful and bad for the environment it has also become so hit and miss it is money down the drain. There is no way to precisely measure the true readership numbers and worse still, unreliable, expensive distributors and ever increasing print costs all add up to high a priced advertising gamble for you. The chances of getting a paper into someones hands and then for them to see your advert is frankly, remote at best.
As a publisher for over 15 years, we have seen many changes and watched many small publishers appear and quickly disappear for this very reason. One thing however, has remained constant.
It is not just about the media it is about the content and delivery.
Poor publications will always end up in the bin (physical or digital). Good quality content however, will attract readers but, only if it is seen in the first place.
This is where we have improved things
We have ditched the apps as they just don’t work for local publications. Instead, we use a range of delivery methods to place our newspapers and most importantly, your advert into the hands of your potential customers. All are tried, tested and work.